Company News, New Products

Brite Debuts Hair Color at Target

Debuts a line of plant-based hair dyes.

With salons either being closed or consumers feeling hesitant about going to a salon and risking exposure, at-home color treatments are continuing to grow. Natural, safe and clean formulas are expanding the most in this category, which inspired an indie brand to develop a plant-based hair color collection that is easy to apply and accessible to all. A new line of plant-based hair color products from the vegan and cruelty-free brand, Brite, will be available exclusively at Target beginning thi...

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